Luxury Leisure and Business Travel Marketing

American Express Fine Hotels & Resorts

This is one of the best avenues to increase transient business at one’s hotel. For those hotels who are members of AMEX FHR, you know that acceptance into the program is just the start. Participation in travel agency visits, road shows, presentations and targeted marketing to agents and consumers greatly increases production. This is an especially lucrative program since the travelers are not necessarily interested in discounts, but high quality experiences and good value.

Marketing programs do not have a fee attached - they are FREE.

- except for the actual cost of delivering the message in whatever medium you choose. However, many hotels do not have the time to devote to organizing and implementing these programs.

The Carino Collection marketing team can provide this service for our hotels. We can work with specific hotels and determine which marketing programs are of interest and with them we can handle the implementation.

Some of the marketing opportunities that are available to members – depending on their own participation tiers (levels of membership in AmEx) - to advertise special value promotions include:

Basic Tier

Direct to consumer:

1. Direct mail to Platinum card members (450,000 names) – only cost of creative, printing and mail costs

2. Website promotions on the Platinum Travel website, americanexpress.com – value added offers – no charge

3. Vendor Visits

4. FH&R Guide advertising

Premium Tier

Direct to consumer:

1. E-newsletters – monthly emails sent to Platinum card members – no charge

2. Preview – monthly newsletter sent to Platinum card members – no charge

3. Message on hold – messages played for card members on queue – no charge

4. E-itinerary messages – messages printed on card member itineraries – no charge

5. Ticket Jacket Stuffers – printed pieces placed inside paper airline jackets for all reservations place through PTS – only cost of development and printing

6. Trade shows

Marketing to agents:

1. TC Incentives – provide TC incentives to generate sales

INVESTMENT: The Carino Marketing team can work with hotels to develop promotions and determine parameters based on your needs. We can own the responsibility to make the promotion happen with AMEX FH&R, meeting deadlines and handling all details. Fee to manage the process would range from $1,000 and up depending on how many programs or promotions a hotel wishes to participate in.