Internet Public Relations - everyone is looking on the web . . .

What does your property actually look like on the web.
Forget your web site. What does it look like on the 14 plus review and travel forums?

What sites mention your property?

What sites don't?

Who is taking care of your property's image?

This is the image that hundreds of people are looking at every day.

With this program, we get ahead of the chains.

They move slowly and we don't.

This is a marketing moment for us - not for them.

Have you been frustrated that Tripadvisor comes up higher than your own property on the search engines in a city search?

So - here is the plan to gain market share against the Big Boys with organized, low cost Internet Public Relations

With one move, we are impacting these 4 markets:

1. Leisure - they are all looking everywhere - there are more than 14 user review sites and forums that you should be on and on with good, thoughtful reviews and references.

2. Travel Agents - they are not reading your superlative blurb on your website - you'd better believe it. They go elsewhere for the real scoop.

3. Travel Managers - they, too, are not bothering with your own copy - they are discovering what travelers have to say.

4. Meeting Planners - they are not going to be learning much from your website. Do you have all your food and beverage prices for them? Do you have real photos of real events in action. Well, the traveler review sites will have good, hard info, so they'll be looking there, too.

Here are the core facts: our co-op marketing team works to burnish your internet PR by:

1.
We monitor all the major travel reviews, blogs, and forums for you.
We do the hard slog of reading, combing, cogitating.
We know that as DOS/DSM you just don't have time to do this.
But that does not mean that it is going away.

2.
Then, we write new reviews for you

We write reviews so as to acquire great SEO coverage for you. We get the right search phrases in so as to actually acquire you additional traffic.
Yes, it's possible. We do it.
- We counteract troubling reviews.
- In the key travel forums, we start threads about your hotel and your area/your locale’s infrastructure and relate it back to your hotel.
- We write about your property in travel blogs.
- We write management responses for you to post on your behalf, or we’ll post for you.

Few people on property would ever have the time to do this. We do it for you.

3.
We craft actual management responses to the troublesome reviews

Yes, we can do this and submit them after your approval. It is critical to respond to now public problems - that reply is, in fact, more powerful than the problem posting because it shows that we are human and trying our very best to respond to each guest.

4.
Real Customer Feedback Loop in real time

We send you a digest of what's out there that people have written about your hotel so that your Executive Committee can act on issues and capitalize on successes.

5.
Take back the power from Tripadvisor

We set you up with your own review forum on the CARINO third party review site. - www.carinoguestreviews.org

We, or your own web team, must place prominent links to your review forum on your own website - both to read and write reviews.

You are now able to control the structure of your own public relations on your own review forum.

:: download all the details - along with our other 2009 High ROI marketing opportunities for members.