Group, Incentive and Retreat Marketing

Using Successful Meetings and M&C Magazine
Plus a Carino Meetings Website

$6,500 for a year's coverage using print, web, e-news blasts, dedicated Carino meetings website for 1 year with e-mail address collection and direct e-news marketing.

Why a special Carino website for meetings? Third party websites abound on the web and are normally out of your control. They sell your property, list your property and often come up under searches even before your property does because they are so well seach engine optimized. So we build our own third party website for most of the Carino programs, and include the hotels that are participating in those particular programs, then seach engine optimize these sites to come up high on organic searches. For example, the meetings third party site would be optimized for seaches such as "luxury meeting hotel", "luxury meeting resort", "executive retreat luxury resort", and so on. Again, we would also optimize for seaches that include the specific location of partipating members, sush as "luxury meeting hotel Chicago". These are some words that the consumer might type into a seach engine and then our site would come up high in the rankings.

Sample Program That Is Then Crafted for Participating Members

M&C Magazine has a circulation of 70,000 planners. The mean number of off site meetings planned by year per subscriber is 16.4. Profiled subscribers’ job responsibilities:

· 75% meeting planning
· 73% incentive travel programs
· 71% management/board meetings
· 46% training/educational meetings
· 15% trade shows/conventions.

Co-op packaged opportunity:

This program is made up of 4 interwoven tools:

· print advertising with M & C Magazine

· on-line display banner ads with M&C site

· e-Newsletter advertising with M&C

· “owned” 3rd party web site with feeder domain names

A. M&C Magazine Advertising

Monthly four color magazine. The package includes three 1/2 page full color advertisements. Suggested monthly insertions will depend on the interest of participating hotels and the editorial calendar.

B. M&C Online Display Banner Ads

M&C Online is the premier electronic resource for meetings industry news, current features, calendar of events and vital industry association and supplier links. The site also provides dedicated research reports, destination features and access to a facility search engine.

This package includes four months of horizontal banner advertising. Banner ads rotate throughout the entire site.

· Horizontal ads are less frequently bought, therefore they come up much more often throughout the site than vertical or text ads.

· Carino Collection participating hotels would share a Carino Collection banner which would then be clicked on and each of the participating hotels would be shown, with a link to their own websites.

· These horizontal banner ads are an excellent value for the visibility received. (There are an average of 20-50 ads at any given time, but at last check there were only 2 horizontal ads running.)

For example: iin November 2004 there were 147,348 banner views with a 1.51% click through rate.

C. E-Newsletter - M&C Midweek News

This weekly email newsletter with a distribution of 42,000 provides current industry news and information from M&C Magazine directly to subscribers. M&C Midweek News is designed to highlight breaking news of critical concern to the industry.

This package includes four vertical display ads per year. The ads will include the individual names of all participating hotels.

D. "Owned" 3rd party Website:

• with at least 20 international domain names feeding the master site

www.hotelretreat.net
www.resortretreat.net
www.resortretreats.net
www.hotelretreats.net
www.incentivehotels.net
www.resortincentive.net
www.incentiveresort.net
www.resortincentives.net
www.corporateincentive.net
www.meetingsconferences.net
www.conferencesinternational.net
www.groupmeetings.net
www.groupmeetings.net/.hk/.au/.es/uk/.es/.de/.it

• website will be in key languages and searchable in search engines by language

French
Italian
Spanish
German
Japanese
Chinese

• each property featured on several pages with substantial collateral directed towards its key markets and demographics
  
• aggressively search engine optimized for key areas of meetings, groups, incentive, retreat
  
• guerilla linking to pertinent sites
  
• all inquiries passed straight through to property sites
  
• ancillary benefit to properties is that this site will improve their own website rankings
  
• duration is 1 year with copy changes and updates included
  

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PROGRAM INVESTMENT: $6500

Note: this investment includes media that is approximately 50% off rack pricing by M&C for the CC hotels. Costs include all creative, hosting, maintenance.

ADDITIONAL OPPORTUNITY NOT INCLUDED IN PACKAGE

Digital Postcard

M&C’s digital postcard can get messages and special offers delivered to targeted meeting planners. Unlimited creative options allow you to customize the promotional message. These post cards can include links to special landing pages and/or the hotel website. Distribution to 70,000 meeting planners.

COST: Cost is $9,000 per card. Cost includes creative and coordination by CC Marketing group. Can be shared with multiple hotels or done individually. This is excellent value at $.13 per name.