Initiative for 2009

Taking Control of Your Internet PR -
your image to all the public: leisure, travel agent, corporate travel manager, meeting planner
. . . taking control of Tripadvisor and the other 13 review forums

:: For full details - download the 2009 Programs

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Internet Public Relations - everyone is looking on the web . . . and what does your property actually look like there?

Cost $350 a month with a year's commitment.

What sites mention you?
What sites don't?
Who is taking care of your image?

This is the image that hundreds of people are looking at every day.

With this program, we get ahead of the chains.

They move slowly and we don't.

This is a marketing moment for us - not for them. Have you been frustrated that Tripadvisor comes up sometimes higher than you do on the search engines? We can help counteract this.

So - here is the plan to gain market share against the Big Boys with organized, low cost

Internet Public Relations

With one move, we are impacting these 4 markets:

1. Leisure - they are all looking everywhere - there are more than 14 user review sites and forums that you should be on and on with good, thoughtful reviews and references.

2. Travel Agents - they are not reading your superlative blurb on your website - you’d better believe it. The go elsewhere "for the real scoop".

3. Travel Managers - they, too, are not bothering with your own copy - they are discovering what travelers have to say.

4. Meeting Planners - they are not going to be learning much from your website - do you have all your food and beverage prices for them, catering menus? Do you have real photos of real events in action? Well, the traveler review sites will have good, hard info, so they’ll be looking there, too.

Here are the core facts: our co-op marketing team works to burnish your Internet PR by:

Taking control of Tripadvisor and the 14 OTHER key user generated review sites for your property.

1. We monitor all the major travel reviews, blogs, and forums for you.
We do the hard slog of reading, combing, cogitating. We know as DOS/DSM you just don't have time to do this. But that doesn't mean that is it going away.

2. Then, we write new reviews for you We write reviews so as to acquire great SEO coverage for you.
We get the right search phrases in so as to actually acquire you additional traffic.

Yes, it's possible. We do it.
- We counteract troubling reviews.
- In the key travel forums, we start threads about you and your area/your locale’s infrastructure and relate it back to you.
- We write about you in travel blogs.
- We write management responses for you to post on your behalf, or we’ll post for you. Few people on property would ever have the time to do this. We do it for you.

3. We craft actual management responses to the troublesome reviews
Yes, we can do this and submit them after your approval. It is critical to respond to now public problems - that reply is, in fact, more powerful than the problem posting because it shows that we are human and trying our very best to respond to each guest.

4. Real Customer Feedback Loop in real time
We send you a digest of what's out there that people have written about you so that your Executive Committee can act on issues and capitalize on successes.

5. Take back the power from Tripadvisor
We set you up with your own review forum on the third party review site, which we run and control - www.hotelresortreviews.org

We, or your own web team, must place prominent links to your review forum on your own website - both to read and write reviews.

You are now able to control the structure of your own public relations on your own review forum.

Investment?

Because of Co-Oping - we are able to do all this for only $350 a month investment in the public's perception of your property.

Download all the details - along with our other 2009 High ROI marketing opportunities for members.