1. Website Add-Ons - from $800

With this program of "add-ons", we take advantage of what communicates and engages with the web market place irrespective of the demographic of the market.

They all will help you get ahead of the brands.

They all will help you reveal your unque qualities.

They all will truly help the looker - the right looker - decide to try you.

Hotel and resorts, as a whole, are presenting websites that are intriguingly weak in providing illuminating information to the potential buyer.

We know that the most critical communication tool on the web is the engendering of truthful, "experiential", and "trustworthy" emotions. (Hence, the emergence and strength of Tripadvisor.com). Often our websites only provide "photo-shoot, fake looking" set-up photos, stock photos, and "corpo-speak" ad copy.

The hospitality industry is still focused on self-image while the web winners are providing as much truth and reality as they can: Amazon wants you to "open" the book and read parts of it; then it wants you to read users' reviews and write reviews yourself.

And for e-Bay -- multiply that effort to relay "truthfulness" by many times.

Are they doing something from which we can learn?

We say, "Yes".

Our commitment will be to assist our members in exceeding the expectations of potential buyers with knowledge, empowerment and trust.

These tools are pre-designed so as to be adapted to each member's own website's look and feel, yet just added on to your site with a link.

We can manage the content for our members or set up a content management system so that members can make their own changes as marketing needs dictate.

Cost: the programs are affordable because the basic programming is replicated for each member, while the details and "look"" are still crafted for your site and your property.

See
carinoguestreviws.org
On-Line-Concierge
Pre-Registration with Guest Care and History
Guests "Build Their Own" Customized Packages
Focus On Our Staff: Who We Are and Why We Do It

Carino Members' Own Guest Review Site:

Hotel Guest Reviews - CARINOGUESTREVIEWS.ORG

Get your reviews ahead of Tripadvisor in Google/Yahoo/MSN. And you get to control what appears, while also answering any issues - a dialogue of excellence and information. $800 Investment.

Here we use the power of the whole group members working together to beat back the tide of Tripadvisor.

The more reviews, the more value all the members get in securing higher placed listings on Google.

Again, the site is interactive and allows for members to respond to each problem in a direct and thoughtful way - and visible to all readers . It is how a hotel responds to a problem that will create a sense of real, personalized service.

Details

Gain additional but oblique legitimacy by using a created "3rd party review site" with a direct link from your site to your page there.

We are going to be setting up just such a site for Carino in December.

Once again, we will be urging the GM to reply and then we'll urge that problems are dealt with publicly and solutions advocated publicly - thereby a "problem" shows value in the manner of its solution.

And that is what the web hotel consumers are telling us. "We are in control now. Please treat us with respect and that will show me how your hotel treats its guests. Respond."

This site will be designed to gain high rankings on a search for a member hotel's name, city, and generic description such as “luxury boutique hotel dallas”.

The strategy is to begin to displace Tripadvisor and Kayak.com for our members.

Those are the current thoughts...and one more... it will become important to open a weblog soon. The future is here.

Have a look at Kayak.com, which searches for all reviews, comments, articles and prices for a property and then gives it to the consumer. Kayak will be grabbing tremendous webspace this year.

On Line Concierge

Reveal everything about a stay at your property and your location - activities, special events, dining options, shopping. Have an option where the guest can ask the concierge questions on-line. $1600 Investment.

Here is a key method to communicate the facts about what your property, locale, and service are like. This is a way of exposing what your property is all about, a way of building a subliminal "lifestyle" market communicator.

We have installed one system on a member's web site and in 4 months it has generated $16,000 plus in incremental revenues and has been accsessed 2000 times. It is used as the go-to planning site in the reservation confirmationm e-mail and again in the pre-stay e-mail.

on-line guest service programming

We build a linked set of pages that give the personal stories and values of the concierges followed by a laundry list of all the things available to do in your locale: the culture, activities, sports, shopping, museums, shows, music, the serendipitous, and then, of course, the basics: cars, transport, tickets, and dining.

These items are accompanied, where useful, with photos and illustrations.

The final part is a dynamic calendar into which your concierge can enter all the key activities and events in your locale.

The programming is simple: your guests simply check off boxes with a form that is e-mailed to your concierges' computer for them to act upon. A database keeps a record of all information and requests so that your marketing can be further refined and "lost" e-mail information can be acted upon, as well as print outs of arrivals' requests as and when needed: we suggest daily.

What the ADD-ON includes:

• collect all pertinent parts for concierge "actions"
• parameters for shooting quick, live, vigorous digital photos
• all copy rework
• item suggestions
• cross-selling ideas
• photo artwork
• artwork to complement your own site
• links to place on your site and where best advised to place them
• we'll even do the links if you can give us access to your sites' files
• on-line database set-up and back-ups

PROGRAM COST:

Year 1

A. Set-Up For Year Plus Maintenance - you do your own updates through an admin page = $1600

OR

B. Set-Up For Year and we will do updates @ 2 Hrs per Month,
Static Calendar monthly updates, Maintenance = $2800

Year 2 and continuing

A. Maintenance and Self-Managed Updates = $300

OR

B. Maintenance and we will do updates @ 2 Hrs per Month = $1500

Pre-Registration with Guest Care and History
A Web Based Guest Prefernce and Care Program Visible by Guest as Well As All Service Personnel:- show all that you do to make a guest at home and that you remember past guest preferences. Bring up history to ensure prior preferences are handled. Market with real understanding. $2400 Investment.

Combine this with our CRM components and you have a complete, web based CRM system - easily accessed from any computer. :: see here >

Show your own property's unique qualities and service personality.

Help your guests settle in...

So as to give witness to your care of your clients, we have developed a Pre-Registration ADD-ON. This works to give witness to the detailed care that you intend to commit to this particular guest. It can also work as a Frequent Guest Log-In and self-update of the guest's own profile. Depending on the database system of your frequent guest software program, it might be possible to import and export those details.

The ADD-ON is a sequence of choices unique to your property: newspaper choice, pillow preference, style of room, added room facilities, preferred room, preferred view from room, special Mini Bar stocking, amenity selection, office needs, pick-up at airport or train, issues, past problems that need to be addressed, etc.

What the ADD-ON includes:

-methodology for you to collect most of the pertinent options

-parameters for shooting still shots of some of the options, amenities, views, and room styles.

Here is yet another opportunity for up sell and cross-sell --- just like Amazon or E-bay:

-all copy re-work so as to suit your property's unique demographics and target markets

-photo re-work

-artwork to complement your own site

-database collection tool

-e-mail form to front desk, reservations, and concierge

-administration tool to view all in-put, sort, print reports

-links to place on your site and where best advised to place them

-we'll even do the links if you can get us access to your sites files

-programming for you to content manage areas yourself

PROGRAM COST:

Year 1 - Pre-Registration

A. Set-Up For Year With Self Managed Update Area, Maintenance = $2400

B. Set-Up For Year With Us to Do Updates, Maintenance = $4500

Year 2 and continuing

A. Maintenance and Self-Managed Update Areas = $1500

B. Maintenance and Us To Do Updates @ 2 Hrs per Month = $3000

Additional optional add-on

On Line Repeat Guest Program: pricing according to needs and specifications.

Communication with property's Frequent Guest CRM software: pricing according to needs and specifications. This can be quite a complicated piece of programming.

Guests "Build Their Own" Customized Packages
Dynamic Packaging - enable the guest to build their own package - why limit when the buyer can decide. $2400 Investment.

OR some booking engines already have Dynamic Packaging availble. Synxis has ana excellent one that we've set up for one client and are about to do so for another.

Dynamic Packaging s works, based on the success of VW and other car makers websites that enable the client to "build" their own car. Colors, styles, upholstery, gimmicks - all get applied to the car - creating an on-screen "reality" with which the client identifies.

How does this work for your hotel?

We gather all the parts of your hotel's "lifestyle". We all identify a price for each of these items (such as golf round, spa service, breakfast, fitness center/pool, etc.)

We put this all into a database.

We identify a discount that will apply to the overall set of added purchases.

We design a presentation system so that unlimited choices may be combined together and delivered as an "experience" - an individualized, totally crafted experience.

How do you handle the billing? Here it is easy because each element has a dollar value attached to it so that the revenue can be split easily between the departments.

The we deliver an e-mail to the guest outlining "Their" experinece, dates of experience at the property, and additional charges that their own package will incur.

E-mail notices go to the reservations front office to be attached to a guest file - a hard file - to be used at check-in.

We do not try to link this through to the PMS and booking engines, as neither are set up to deal with unlimited parts of a "package".

We keep it simple.

Then we with you can make it happen - to help you get ahead of the branded pack.

Focus On Our Staff: Who We Are and Why We Do It

This tool will highlight who it really is that makes your property unique, and provide some basis for why your service levels and customer commitment are superior to the competition.

Hotels talk about service but often never detail the qualities - the human and professional - that make that service a unique selling attribute.

We provide a linked sequence of pages that give the personal stories and values of the employee of the month and year with photos, provide a story and history about the GM, provide stories and bios of the Sales and Catering Team, the Culinary Team, the Housekeeping Team, the Concierges and others.

Here is a simpler version of hotel staff focus web programming and marketing >
This page is accessed on average 285 times a month to help potential buers make up their minds. The overall site has increased web and voice production by over 200% in its first 7 months of operation. This page is one lement in selling this unklnown, independent property.

What the ADD-ON includes:

- methodology for you to collect interesting bio details

- parameters for shooting quick, live, vigorous digital photos

- all copy re-work

- photo artwork

- artwork to complement your own site

- links to place on your site and where best advised to place them

- we'll even do the links if you can get us access to your sites files

- programming for you to content manage areas yourself

PROGRAM INVESTMENT:

Year 1

A. Set-Up For Year With Self Managed Update Areas, Maintenance = $1600

B. Set-Up For Year With Us to Do Monthy Updates @ 2 Hrs per Month, Maintenance = $2800

Year 2 and continuing

A. Maintenance = $300

B. Maintenance and Us To Do Updates @ 2 Hrs per Month = $1500