What is a third party website you ask?

Third party websites abound on the web and are normally out of your control.

They sell your property, list your property and often come up under searches even before your property does because they are so well search engine optimized and have so many listings in them that Google will therefore choose them as pre-eminent.

So we build our own third party website for most of the Carino programs, and include the hotels that are participating in those particular programs, then search engine optimize these sites to come up high on organic searches. For example, the fly fishing and spa third party site would be optimized for searches such as "flyfishing vacation" and "spa+flyfishing", "resort fly fishing", "flyfishing luxury resort" and "fly-fishing + spa luxury resort". These are some words that the consumer might type into a search engine and then our site would come up high in the rankings.

Then we link back to your site with those same words, thereby giving your own site one more point in a higher ranking in Google, but not in Yahoo as Yahoo ranks with a different weighting system. This is one key technique in SEO for your own site.