What values do the 2009 Programs make available?
Thrive together.
Use all media - not just one, never just costly print.
Leverage the web for maximum return and measurability.
Be nimble - get ahead of the branded pack.
Leverage the "independent".
Stand out from the pack - as independents.
"Turn-key" so as to save time for our DOSM's.
Not "flash-in-the-pan" but long term, usually a year's coverage.
Skills of real hotel and resort marketers who have seen what works and what doesn't.
Advice and reflections on best policies from the team - at the end of the telephone for all members.
Never marketing CARINO - just your own property - unless, of course, the group wishes it otherwise to the advantage of all.
Thrive together . . .
Why Co-Op?
Co-Op means that we can all--
do much more with much less.
get seen where we could not on our own - where the brands have the funds and we don't.
Why Opt-In?
So that our members are never paying for what they don't value.
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Below is a sample of artwork within an html newsletter that CWT puts out within the US market for its leisure and business travelers. The newsletter is called USTraveler. The program for CWT had 3 placements within this html medium - the format of which is dictated entirely by CWT.
We just used our leverage to increase
- our space by about 100%
- double the amout of illustrations "allowed".
How do we do this?
- by providing them with finished artwork parts set within an overall html layout that allows CWT to just drop it into their own template.By doing much of the work that their own artwork department would do, we make it easy for our partners to respond to us.
unique hotels & resorts that will reflect your unique personality
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In New York City Midtown Manhattan, USA Tripadvisor review: :"Hip . . . rooms are bigger than W, but just as cool." |
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In Boston, Massachusetts, USA Langham Hotel Boston. Celebrate our 140th anniversary in 2005. 140th Anniversary Gift To CWT Traveler: Rate - $140.00 per night excl taxes. | Validity: May 27th through to Sep 4th, 2005 | Conditions: Minimum 2 night weekend stay (Fri or Sat arrival); subject to availability| Inclusions: Small "London" souvenir/in-room gift on arrival (since this is the anniversary for our London hotel). |
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Westminster Hotel - a classic contemporary in the heart of North Jersey's office parks. AAA Four Diamond. Our Spa, is unique to the area | indoor pool | Concierge Level | extensive meeting space . Tripadvisor review: ". . .wonderful hotel. The beds were sooo comfortable, with four down pillows on each bed." |
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Villa Montaña Beach Resort - Puerto Rican boutique "family" surprise. No casinos, no cruise ships -- our isolated villas and hotel rooms offer a retreat for families -active families: unparalleled para boarding and windsurfing, plus all the activities of the sea and the mountains. Our staff earned us P. R. Tourism's "Quality Award" - highest scores in all P.R. Hot Deal for CWT: Off season "Easy Escape" "4 for 3" -- Stay 3 nights get 4th complimentary Plus transfers to Aguadilla Airport, meal credits, and much more |
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The Quorum Hotel, in heart of the city, just 2 miles from the airport and with great shopping all around - the Business Resort for Tampa. Just finished a $5 million renovation with extensive new meeting space and we sparkle for unique travelers.Tripadvisor review: "Location is great . . . The beds and linens are so comfortable. We slept in both days." Offer: Quorum Cares Package - 20% commission | traditional island style room | subject to availability | $ | T shirt ammenity | Breakfast buffet for 2 | $119 only |
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Snake River Lodge & Spa -a Rock Resort - in the Tetons. We were voted #8 US Resort by Conde Nast readers. AAA Four Diamond and our exceptional Avanyu Spa. |
Flatotel - our chic, tailored, hotel with boutique intimacy and apartment size rooms from $225 in July. At 52nd St. between. 6th & 7th Aves. Walk to work, museums, Broadway. We are truly "stylish" - with state of the art amenities. Our suites are so large that they easily grow into "long term stay apartments" at beneficial monthly rates.
Northern New Jersey - Livingston, NJ, USA
On Isolated North West Coast of Puerto Rico - Isabella, PR
Tampa, Florida, Westshore District, - Tampa, FL, USA
Jackson Hole, Tetons, - slopeside - Jackson Hole, USAAnd now the 2009 Programs
2009 Best Practices Initiatives
- Gain Web Market Share Against the Big Boys with Web Public
Relations
- Gain Meeting Business Against Your Comp Set With One Easy Business Move
Now all the regular programs to gain market share with sensible ROI
Travel Agent Communication
- corporate, leisure, international & USA
Business Travel Managers
- Communication and NBTA Presence
Increase your Website Response and Reach
CRM - take care of your current guests and that will be your best marketing ROI
- we can do all the parts and get them out every month or give you the low cost tools to do it yourself: Both personalized e-mail and personalized, direct mail
E-mail Communication
- creation, sending, data parse and list maintenance program for our members
Luxury Leisure Advertising
- using high cost and low cost media
Leisure Media Communication
- all markets
Spas - resorts and urban
- bulk buy advantage and best practices
Townhouse, Condo Apartment
- outreach to new markets
GDS Provider Change
- communications & strategy
Pharma Communication - co-op power
Groups, Meeting Planners, Incentives - co-op power
Need Period Fixes - leisure
Reporting - TravelClick and the co-op power buy
GDS marketing - ways to target and co-op power buy
Your website
- how to get ahead of your comp set and acquire market share
Website sample design to re-position a member, yielding in just 7 months, these figures:
- clear development of niche markets that were overlooked
- 203% increase in Web Booking Engine Revenue
- contributes to 45% increase in GDS revenue
- booked on line incremental add-ons of $16,000 in 4 months
- monthly search landings of 1600 unique search strings -- this is the web road to niche business.
Sample concierge-on-line tool to show :
- how organized the resort is
- how many details have been thought of
- all the different things to do at the resort
- how easy it would be to bring a family
- attract niche markets - active /questor markets to what had been a passive/receptive market
Revenue Result:
- in 4 months the tool has created over $16,000 incremental and is the 14th most visted page of some 145 pages. Yes 145 pages - that is how the site grabs so much traffic from the target market searches. The crafed work is worth it.
Other website add-ons to acquire more business for your property >
Carino Members' Own Guest Review Site:
Hotel Guest Reviews - CARINOGUESTREVIEWS.ORG
Get your reviews ahead of Tripadvisor in Google/Yahoo/MSN. And you get to control what appears, while also answering any issues - a dialogue of excellence and information. $800 Investment.
Here we use the power of the whole group members working together to beat back the tide of Tripadvisor.
The more reviews, the more value all the members get in securing higher placed listings on Google.
Again, the site is interactive and allows for members to respond to each problem in a direct and thoughtful way - and visible to all readers . It is how a hotel responds to a problem that will create a sense of real, personalized service.
Focus On Our Staff: Who We Are and Why We Do It
This tool will highlight who it really is that makes your property unique, and provide some basis for why your service levels and customer commitment are superior to the competition.
Hotels talk about service but often never detail the qualities - the human and professional - that make that service a unique selling attribute.
We provide a linked sequence of pages that give the personal stories and values of the employee of the month and year with photos, provide a story and history about the GM, provide stories and bios of the Sales and Catering Team, the Culinary Team, the Housekeeping Team, the Concierges and others.
Here is a simpler version of hotel staff focus web programming and marketing >
This page is accessed on average 285 times a month to help potential buers make up their minds. The overall site has increased web and voice production by over 200% in its first 7 months of operation. This page is one lement in selling this unklnown, independent property.What the ADD-ON includes:
- methodology for you to collect interesting bio details
- parameters for shooting quick, live, vigorous digital photos
- all copy re-work
- photo artwork
- artwork to complement your own site
- links to place on your site and where best advised to place them
- we'll even do the links if you can get us access to your sites files
- programming for you to content manage areas yourself
