Medical and pharmaceutical meeting planner marketing - direct mail to amalgamtaed Carino and members' own contacts

We, at CARINO, have a large and well-referenced list of meeting planners with whom we and our members have done business over the years.

The point with this program is that we take that list and add your own list and start mailing for the memebrs. We would prefer to ask you to put your list in the pot with the other participating members - that will make the letter mailings that much more valuable to all.

Personalized direct mail does work and work well if the offer is truly meaningful and the group communicating the offer has credible standards that would, then, make the offer worth looking at. It is also always read when the person receiving it sees their own name used in the saluation.

We do require a year's partcipation with at least 8 mailings during tyhe year. Consistency. Personality

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Copy tips to ensure proper tracking and good results:

The “Offer”

We suggest that you use an offer that will make the phone ring. You can highlight a need period and add value, such as a credit to the master account for a certain dollar amount, a complimentary coffee break, an hour complimentary cocktail reception. You can put a deadline on the offer to encourage the planners to call more quickly.

You should highlight why your property is preferred by medical meeting planners…perhaps you have many breakout rooms for CME classes; perhaps you have a highly experienced Convention Services Department who knows how to cater to medical, pharmaceutical or CME meetings; perhaps your location is favored by the Docs and medical personnel who attend these meetings.

Or perhaps you just want to announce something new about your property – new or renovated meeting space, new management, an award you just received. This is fine…but we have found that call to action offers make the phone ring. So if you don’t want to add a “hook” the chances of this promotion making a difference in your bookings will be slim.

How to track on your end?

We suggest you keep an account of all the phone calls and e-mails received from this promotion.

Then you can have a baseline of return from this promotion to compare with another. You also will be able to go back into your records and see if this promotion generated business from new customers or more business from repeat customers.

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