Leisure Resort - Luxury Leisure Marketing

Sample Niche Market Program for our resort members:

Fly-fishing with spa hook to entice couples

This program is a sample of what can be obtained with specific niche marketing built around what is a lifestyle and an activity: fly-fishing.

Fly-fishing has burgeoned in the last decade (it is currently one of the fastest growing sports in the US) and continues to grow within the luxury segments. The participants are mostly male and almost always go on their fly fishing trips without their spouses. But we sense that there is a potential market that our properties can benefit from and at the same time broaden their feeder market base:

Fly-fishermen can bring their spouses to our properties, where everyone can enjoy their passion and also the amenities and services of a luxury resort - including our world-class spas.

The magazines in the US that we have selected have readers with average household median income of

· $123,000 for Fly Rod & Reel with subscription of 63,000

· $166,000 for Fly Fisherman with subscription of 124,000, spending an average of $2,645 on fly-fishing trips each year.

· 91.9% of Fly Fisherman say they took action based on an advertisement.

Our target pitch would be combining a special offer - say, guides, special water access rights (arranged with your local fly-fish outfitter) combined with a spa treatment, a day of horseback riding, a great bottle of wine with room service, etc. - whatever best emotes your property - each property individually.

PROGRAM INVESTMENT:

· 3 hotel participants: $12,000

· 4 hotel participants: $ 9,200

· 5 hotel participants: $ 7,800

Inclusive of all copy, artwork, hosting, management, and maintenance

The program has 5 interwoven parts:

· print

· on-line related website advertising

· direct e-mail

· our own 3rd party website with domain names feeding it

· an optional event (like GM welcome drink)

Furthermore this program is ripe for editorial placement. We have therefore built a leveraged Editorial Pitch Add-on that can be invested in by the participants as an option.

What is a third party website you ask? Third party websites abound on the web and are normally out of your control. They sell your property, list your property and often come up under searches even before your property does because they are so well search engine optimized. So we build our own third party website for most of the Carino programs, and include the hotels that are participating in those particular programs, then search engine optimize these sites to come up high on organic searches. For example, the fly fishing and spa third party site would be optimized for seaches such as "flyfishing vacation" and "spa+flyfishing", "resort flyfishing", "flyfishing luxury resort" and "flyfishing + spa luxury resort". These are some words that the consumer might type into a seach engine and then our site would come up high in the rankings.

Co-op marketing opportunity:

A. Print Ads in Fly Rod & Reel and Fly Fisherman

Fly Rod and Reel:

- 3 full color 1/3 page ads- artwork included

- 3 Marketplace ads

Fly Fisherman:

- 3 full color 1/3 page ads - artwork included

- 3 Directory ads

B. Website on line

FlyRodandReel.com:

- banner with varied artwork intermittently

- marketplace for year

Fly Fisherman.com:

- banner with varied artwork -

- listings coming up in all report sections for year

C. Direct Electronic Mail

e-Mail newsletter created and distributed by CC Marketing with articles about properties, fishing access and news of each property’s area; plus value added specials. This will have content, not just be an advertisement.

2 issues delivered to 10,000 addresses

all artwork, editorial copy, and management is included

D. “Owned” 3rd party Website:

E. Events

In conjunction with the editors of the magazines being used, CC Marketing will arrange optional events with visiting Fly-fishing experts and vendors. This will also generate its own editorial opportunities. The event costs are to be born entirely by each property electing to pursue this option.

Additional optional add-on

PROGRAM INVESTMENT:

· 3 hotel participants: $12,000

· 4 hotel participants: $ 9,200

· 5 hotel participants: $ 7,800

Inclusive of all copy, artwork, hosting, management, and maintenance