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Spafinder.com
This is a channel that really produces. We have seen it happen.
Spafinder.com is used primarily by women searching for resort spas rather than destination spas, so it is an appropriate venue for our leisure resort spa members.
FOR NON-US BASED HOTELS AND RESORTS
For an unlimited number of rooms, the price for non-US based hotels and resorts is an incredible rate of $8,000 per property. At minimum of 6 properties must sign up to receive this discount.
It also seems to work just as effectively for urban hotel spas, according to data we have available.
We have negotiated discounts that range from 10% to 40% for our members. The range is predicated on the number of members signing up to use spafinder.com
For US hotels, membership cost is dependent on the number of guest rooms and is generally from $12,000 to $17,500 before the Carino discount.
ROI can be exceptional according to our personal experience with one resort spa.
No commission, no fees on leads and reservations. Calls come straight to your own reservation office, booking engine via website link or through the GDS should you choose to work it that way.
Since it’s inception in 1986, Spa Finder has been the leading spa travel and marketing company-connecting consumers with the spa experience via publishing, travel, Internet and corporate incentive services. Spa Finder is the most in-depth resource helping connect consumers with their desired spa experience and they represent the finest resort and destination spas in the world.
There are 1 million unique visitors to the Spa Finder website each year, generating 100,000 bookings and $200 million in revenue for their marketing partners. www.spafinder.com is in the top 3% of all websites as far as traffic. Spa Finder has 7,000 affiliates on the Internet driving traffic to their website. There are 150,000 registered users that receive email blasts and e-newsletters.
Spa Finder magazine has 100,000 subscribers and is also distributed on newsstands, in plastic surgeon’s offices, day spas, hotel in-room distribution, and various retail outlets.
With Spa Finder’s Direct Travel Marketing Program all programs listed below are included in the membership fee - members will receive:
1. A detailed listing on Spafinder.com with all contact information and a link to your website. There is NO commission taken by Spa Finder for any bookings by the consumer. Commissions are only taken for travel agency bookings by the booking agency.
2. The opportunity to participate in the exclusive Spa Channel, which allows your property to be featured through online travel portals to millions of consumers worldwide and accept bookings from them. This is a new program and promises to be lucrative for the hotels because consumers can book your hotel directly without calling you and again, there is no commission involved, just a 20% net rate off your rack room rate.
3. Enhanced online property overviews and commentary by industry veterans and experts.
4. Opportunity to get more business for your property through Best Buy listings, Group Best Buy listings and Spa Special Events.
5. Exposure to the travel agent trade associations and meeting planners through a variety of Spa Finder print and Internet initiatives.
6. Added revenue and customer acquisition opportunities via the Spa Finder Gift Certificate program.
7. News and press release section to post expansions, renovations and other news.
Additional advertising opportunities - not included in base membership price:
1. Luxury SpaFinder Magazine advertising, subscription list and newsstand distribution
2. Weekly opt-in email newsletter sponsorships to over 125,000 members of the Spa Finder “Club Spa” Enthusiast.
3. Direct marketing to a database of over 200,000 consumers through flyers, brochures or direct mail pieces.
4. Full page or double page spread detailed information with photos in the new Spa Finder Directory, the 2006 Worldwide Guide to spas, which will have a distribution to subscribers as well as newsstand, bookstore and other outlet distribution.
Note: For CC member properties who join Spa Finder and are interested in these advertising opportunities, we can negotiate co-op opportunities and discounts.
PROGRAM INVESTMENT: The CC Marketing group has negotiated an incredible rate of over 50% off for CC members based on volume signup. The membership fee for Spa Finder is based on the number of guest rooms for the property. Below we have listed the discount we have negotiated with Spa Finder. This membership fee is for one year. To receive this discount, a minimum of 7 CC member properties must sign up.
FOR US HOTELS AND RESORTS – For Non US – see above
|
Number of rooms |
Regular Price |
CC Special Price with 7 members making use of the offer |
|
24-49 |
$5,750 |
$4,000 |
|
50-74 |
$8,750 |
$4,000 |
|
75-99 |
$11,750 |
$5,600 |
|
100-149 |
$14,500 |
$7,500 |
|
150 + |
$17,250 |
$9,000 |
The discount for just one member joining is 10%.
