Carino Collection Co-Op Opt-In Marketing for Independent Hotels and Resorts

[ one shoe does not fit all ]

What is SalesConnect 2.0?
- the Carino Collection Members' customer relationship database software - web based

Use SalesConnect 2.0 as Your Own Hotel Customer Database Management Tool.

Members can use SalesConnect 2.0 as their own customer management database tool. In this case, the member's proprietary sales calls are available only by the member's own sales team.

Coming next with SalesConnect 3.0

- space management booking tool add-on

Reserve function space in your own property for the client and keep track of it all. The difference is that we are web based entirely and service based wholly.

As we are faced with more and more sales and marketing coordination within the large brands, we bring advance sales networking to the independent property with SalesConnect2.0.

This is set of integrated selling tools that are web-based and can be accessed from anywhere - on the road or on-property.

Overview

For Carino staff
- our own sales activity is tracked and communicated to all the members via SalesConnect 2, a web-accessed database of corporate, leisure and group client account information for hotels.

Sales Software For Hotel Sales Departments- web based sales management for hotels

This on-line hotel customer database tool enables our hotel members' sales departments to maximize their potential by accessing business profile information on existing and potential clients in real-time. We deliver up-to-date contact details along with statistics on travel history, decision makers and hot buttons.

Sales call reports and traces are integrated in real time thus creating our industry's finest and most comprehensive interactive, on line data mining strategy tool. The data is then available to hotel members for analysis so that they may better develop their business strategy.

Members can use SalesConnect 2.0 as their very own customer database management tool - web accessed and fully serviced by our two programmers who really care how the system works for each member.

Coming next: SalesConnect 3.0 will include a space management tool that enables better management of event and meeting room availability and bookings by the sales managers at the hotel.

________________________________________________________________

We, at Carino Collection, provide this information to all members through the SalesConnect2.0 tool:

Corporate Accounts

All the worldwide corporate accounts that we have developed and that our members may have added - this is presented with:

key contacts and decision makers for each account
birthday and personal details as available
types of business handled
on-site Corporate Travel Agencies associated
Travel Industry Accounts
Individual Travel agencies
Production details
Wholesale Accounts
Key contacts
Production details
Consortia Accounts
Contacts, details and RFP deadlines
Sales Activity Reports
Call Reports
Action items
Traces
Upcoming Sales Trips and Trade Shows for Member Participation
Notice of all sales trips is kept up to date so that members can determine their participation

Technical Details

Our web based system is accessible from anywhere from any system at any time. All you need is an Internet connection and because of our uncomplicated design, our system works just fine on a dial-up connection.

We keep it updated and we keep it running for everyone not just the select few as in some other available sales tools.

We have based our interactive system on an Open Source programming language renowned for its security and speed.

We use an Open Source database that, once again, is renowned for its speed and power - way more power than we'll ever need. So, SalesConnect2.0 will never be hampered by proprietary code. More importantly, nor will our members.

We will be upgrading the system all the time to take advantage of new technology, but members will NEVER have to deal with or pay for an upgrade. They will never have to go through the misery of upgrades on the property level.

We do it all on the server. Members are never bothered and your system will never have to be "down" to take advantage of our improvements.

Who:

The system is designed and programmed by our own team. Our work is not sub-contracted. Andy Segal and Vikarna Chaudhri are our programmers and designers. They can be found huddled together over arcane programming issues in Starbucks from Boston to Washington.

Well, they said they were working.

:: see Carino Collection for Business Travel | Corporate Travel website - offers from independent luxury hotels for corporate travel managers worldwide

:: see Carino Collection for Travel Agents website - special travel agent offers from luxury independent hotels

:: see Carino Collection's main website - representing the independent luxury hotel worldwide in the corporate - business marketplace and leisure markets

Let's take a short tour of SalesConnect 2.0

For an on-line tour, please speak with Evan Weiss > e-mail Peter Kressaty

Here, we explore a selection of screenshots and explain what is going on.

We are on the web and logged on with our own identifier which, if we are using SalesConnect 2 as our own customer database entry and trace tool, we alone have access to our own database.

Also, at the same time, we do have access to all the Carino sales reports, contacts and leads and any that have been put into the general system by the other members - 70 as of October, 2005.

And here is a basic search page to find a corporate contact, a corporate travel agent at an in-house agency, a general travel agent, a meeting planner within the organization.

Here, below, we have searched for companies putting room nights into, say Marseilles, France, and one of the options that comes up is Accenture.

We select Accenture as one of the options to look at.

So, let's say that we have heard about events, meetings or corporate room nights for Accenture that may be coming to your market area.

Here is the basic set of company details - into which we can then drill down to find the contact responsible for deciding what hotels should be asked to bid for the Marseilles room nights.

Then we decide to delve into the other parts of the company to see what other business may be lurking there.

Here is a shot of all the tabs holding information about Accenture and all the contacts within Accenture who make decisions about room nights - including internal travel agent contacts.

Continuing with our target company, Accenture >

Here we have opened another tab for Accenture - to see what companies are affiliated. We could then look up that company and start to weave a web that will get us to the right people to decide about our hotel and getting in the running for an RFP.

Here are the detailed contacts for Accenture's individual business travel. With this information we can begin to hone in on selling to individual Accenture travelers coming into Marseilles.

So - what will happen if none of these contacts will return our calls or e-mails?

That is where Carino's ability to pick up the phone for you and get it answered is what we're all about for our members

:: Service
:: Lobbying.
:: Securing an entrée for the members

Anecdote:

Call report entry form >

Here is the basic entry format for our call reports.

Here we have called up all the sales reports for Accenture's head USA office.

We can click on any of the reports and see the whole report.

At the same time, you the member, can be e-mailed every sales report as it is entered for the companies that you have selected to track.

It will just arrive in your in-box.

Now it is time to think about RFP season.

SalesConnect has all the basic information that you need to get started on being accepted by Accenture.

Here is the RFP staus for Accenture.

And now we check on Accenture's room nights for different markets.

Now, we call up information regarding RFP submission details

One of Carino's services is to make sure that you get an RFP for your hotel. That's where our team's personal relationships come into play.

That is where the power of the whole group comes into play
and . . .
gets all the members onto the playing field.

And here we look at the personal details on file about the lead contact for one corporate client.

This is a brief tour.

If you are intrigued by what SalesConnect 2.0 can do for you, have a word with Peter Kressaty >

Coming in 2006 is SalesConnect 3.0 - with space management component added in - hotel sales software - web based funtionality.

Read more >

Next up will be catering components. Talk with Vikarna, our programmer, about what YOU need > Vikarna Chaudri.

Programming of SalesConnect is undertaken by our CARINO SalesConnect team:
Andy Segal
Vikarna Chaudri